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THE BEST WAY TO GET INFORMATION? COMMUNICATE! JOURNALIST

Bowen Craggs & Co . is the most important group was formed with the purpose to study and draw up a list of the best websites worldwide. Analyst firm, established within the Financial Times, uses the following criteria in drawing up the list:
- structure with which it was built the site;
- message communicated;
- availability and accessibility of contacts;
- community service;
- Investor Services;
- services to the media;
- services for job seekers;
- services customers.
The importance of this ranking and the fact that all major companies worldwide to take this into account, clearly reveal the future of communication, which will increasingly over the web.
Companies like Roche, Cisco, BP, Nokia, Siemens and ENI, who won the first places, in particular stand out for transparency and for the amount of information made available to users. Obviously, investors, journalists, customers and people looking for work will be highly satisfied, but who will be the greatest benefit the company. Making your site appealing and so complete, the company is able to control much of the communication that circulates on its own account and at the same time is able to collect valuable information left by visitors. These data were provided voluntarily when you join the blog located on the site of the company, when you leave opinions, complaints or answer a survey. More details are left instead unknowingly by users through their own choices such as navigation. the fact click on one product over another.
short, the spread of the Internet and monitoring in place in both the top (through specialized sites such as Bowen Craggs & Co.) from below (through the levels of satisfaction and the operation of search engines) has led to greater democracy and greater transparency of information companies. The other side of the coin, however, is that those who have understood how the system is able to exploit it at will, collecting information and better manage its image. In what way? Adapting to the highest level, the system is now considered the most successful.